Advertising Damages Mental Health

"One of the best-known advertising ideologues, Jacques Sequeles from the Euro-RSCG agency formulated: "Advertising conquers everything and has become the schoolmaster of our children. They only sit for hours with their teachers but enthusiastically watch the television for a thousand hours. They sit glued or spellbound to our spots. Thus advertising becomes the schoolmaster for life." (6)
The power of pictures of visual communication is also unbroken in adult age. This power of virtual pictures is stronger than logical arguments. Even if you feel elevated above this, the tirade of advertising pictures is still drilled into you.
For that reason, all advertising works with pictures. Successful brands are word-pictures. Everyone knows the Coca Cola logo and the attitude toward life drummed into our heads by countless advertising spots and print campaigns. Everyone knows the Marlboro logo and identifies the logo with freedom and adventure, cowboy-romanticism and austere manliness. With an advertising budget of over 500 million DM (German marks), Telecom managed to convince thousands of fools to buy their worthless shares in a few days.
The first one who knew and used the power of media pictures and corporate identity, quasi-the father of advertising, was Adolf Hitler. No trademark was as well known as the swastika. No marketing campaign was as successful as the Nazis' campaign. While the people were dedicated to blond Aryan beauties, the feeling of happiness according to the Boy Scout style, the cult of the natural and true German, cloudless skies, powerful cars and gigantic, perfectly organized mass events, the opinion of the Fuhrer was echoed in public opinion. The first TV Olympiad of the world bombarded people with strong heroes on posters and statutes. Everyone who didn't correspond to this fascist ideal died in the concentration camps (KZs): Jews, gays, unionists, artists and communists.
Everyone believed this mammoth advertising campaign. No one was open to the logical arguments of resistance. This campaign was so successful that the (radioactively) contaminated today still speak of the Auschwitz lie. So much for the power of pictures and advertising propaganda.
Santa Claus is another, rather harmless example. Why does he wear this red coat? Why does he wear these boots and the red-white pointed cap? Because an American graphic designer drew him this way for Coca Cola many decades ago. Because Coca Cola consistently penetrated this image by spending billions over decades. Red and white as the colors of Coca Cola was a milestone in the history of marketing.
Pepsi strives for higher things. This corporation now attempts to protect a certain blue color as a trademark: Pepsi Blue. "